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Pizza fans, rejoice! Little Italy just got a new reason to line up. The newest L’Industrie opened its doors in the heart of the tourist-favorite neighborhood, bringing its famously thin, fermented slices to Grand Street. Whether you’re a local or visiting for the gelato and cannoli next door, this third L’Industrie location has already started turning heads.
The newest L’Industrie officially launched on March 19, 2026, at 197 Grand Street, right in the bustling center of Little Italy. The space, previously home to Margherita NYC, was selected after a three-year search spanning over 20 locations across the city. Owners Massimo Laveglia, Nick Baglivo, and partner Manuel Jimenez – who rose through the ranks after delivering pizzas in Harlem – wanted a spot that combined accessibility with the right local vibe.
While the area is famously touristy, the team sees their pizza as a way to energize the neighborhood with quality slices that locals and visitors can enjoy alike.
L’Industrie first gained buzz for its West Village location, which opened in 2023 and quickly became a staple for New Yorkers chasing perfectly balanced slices. The pizzeria is known for simple yet expertly crafted pizzas, often featuring inventive toppings like truffle oil, fresh Burrata, and seasonal specials.
The Little Italy outpost mirrors the ethos of its siblings: it’s a stand-up, grab-and-go spot rather than a sit-down restaurant. Sparse décor, brick arches, and small nods to Italian pop culture keep the focus on the food. Customers can watch chefs toss dough at a metal counter while enjoying pastries, mille feuille, or gelato nearby.
For locals and tourists alike, the newest L’Industrie offers a new pizza option in a neighborhood packed with Italian food staples. Sitting next to Ferrara Bakery & Cafe—a 134-year-old institution known for cannoli, lobster tails, and gelato—L’Industrie adds a modern slice option to the historic streetscape.
Neighborhood residents benefit from another quick-service, high-quality pizza spot, while visitors can experience the signature slices without wandering too far from classic Italian treats. The location’s proximity to the West Village and Williamsburg also makes it easy for the owners to oversee quality across their locations, ensuring consistency for repeat customers.
L’Industrie’s expansion reflects a larger movement in NYC’s pizza scene: artisanal, grab-and-go pizzerias are finding success in high-traffic, tourist-friendly neighborhoods. With rising rents and competitive dining landscapes, chefs are looking for ways to combine efficiency with quality. The Little Italy opening underscores a trend where small but expertly run pizza shops can thrive alongside century-old establishments, offering both locals and visitors a fresh perspective on NYC’s Italian culinary heritage.
Expect the lines to grow as word spreads. For now, weekday visits offer an easy in, but weekends could bring typical New York pizza queues. L’Industrie also hints at testing new desserts and seasonal specials at the Little Italy location, giving curious diners even more reason to return.
Where is the newest L’Industrie located?
197 Grand Street in Little Italy, Manhattan, next to Ferrara Bakery & Cafe.
What menu items are available?
Signature slices include Burrata, Tartufo, classic pepperoni, plus seasonal gelato, sorbet, and pastries.
Can you dine in?
No, the location is stand-up and grab-and-go only, with counter seating and window views for customers.