Why Brooklyn Locals Love This Café—and So Do Its Artists
Step inside Choice Market in Clinton Hill and you’ll instantly sense why it’s a go-to spot for regulars. The welcoming atmosphere, fresh eats, and playlist that embodies Brooklyn help it rise above your typical café. So it makes sense that independent rapper Kota the Friend picked this place for a mini-documentary when launching his recent project.
Kota the Friend’s Spot of Choice
Kota the Friend was born and bred in Clinton Hill. To introduce his PROTEA album and streetwear from his brand FLTBYS (Flight Boys), Kota featured Choice Market in a special short film. His decision was far from random.
“Choice Market is one of my go‑tos whenever I come back to Clinton Hill,” he shares in the documentary. “When asked to suggest a restaurant for the film, the first place that came to mind was Choice Market. The staff and owners are great, and everything on the menu hits.”
Praise like this from an artist rooted in Brooklyn street life says a lot. It highlights Choice Market’s role as more than just a place to eat—it’s part of the fabric of the neighborhood and its creative community.
Further cementing his ties, Kota used photos from Choice Market for the art of his album NO RAP ON SUNDAY.
Why Choice Market Stands Out
Choice Market Meal – photo courtesy Choice Market
Since opening in 2005, Choice Market has built its name on fresh, locally sourced food and handcrafted pastries, all at wallet-friendly prices. From sandwiches to sweets, locals appreciate the consistent quality.
It’s not just the food—Choice Market’s friendly staff and welcoming spirit give it a neighborhood hangout feel, making it especially popular among creatives like Kota the Friend, whose music regularly inspires the in-house playlist.
Where Community Meets Comfort
You won’t find stars or white tablecloths at Choice Market, and that’s the point. It’s a place for everyday folks: to grab coffee, share lunch, or find inspiration. With music, hearty meals, and down‑to‑earth charm, it feels like home for Clinton Hill locals and newcomers alike. Stop in for a pastry and a song, and you’ll soon see why Kota keeps coming back.
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