{"id":970,"date":"2024-09-23T05:16:51","date_gmt":"2024-09-23T05:16:51","guid":{"rendered":"https:\/\/multi.nycnewsnetwork.com\/clintonhill\/the-brooklyn-museum-unveils-new-brand-identity\/"},"modified":"2024-09-23T05:16:51","modified_gmt":"2024-09-23T05:16:51","slug":"the-brooklyn-museum-unveils-new-brand-identity","status":"publish","type":"post","link":"https:\/\/nycnewsnetwork.com\/clintonhill\/the-brooklyn-museum-unveils-new-brand-identity\/","title":{"rendered":"THE BROOKLYN MUSEUM UNVEILS NEW BRAND IDENTITY"},"content":{"rendered":"
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Content Distributed by NYC Newswire<\/a><\/strong><\/em><\/p>\n

The brand refresh honors the Museum\u2019s 200-year history while embracing its future with a bold new look.<\/h2>\n<\/div>\n
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The Brooklyn Museum is pleased to unveil a refreshed brand on the occasion of its 200th anniversary. The new logo and visual identity reflect and celebrate the past while bringing us boldly into the future. This rebrand marks an exciting new chapter, as the updated look is rolled out throughout the fall via new signage and collateral, a digital campaign, a new website, and a suite of exclusive merchandise.<\/p>\n

\u201cThe ways that audiences are engaging with museums are expanding, and we needed a new brand that meets the demands of the day, honors our rich history, and brings a whole lot of energy. And there\u2019s no better time to launch it than our 200th anniversary!\u201d says Anne Pasternak, Shelby White and Leon Levy Director of the Brooklyn Museum.<\/p>\n

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The new visual identity reflects these two centuries of history. In particular, the brand looks to the Museum\u2019s iconic building, considering its evolution from an original neoclassical design by McKim, Mead & White to its moves toward modernism in the 1930s, to recent projects that have created more open and welcoming spaces. The brand draws on these elements from our past and unites them with our identity today as a contemporary institution.<\/p>\n<\/div>\n<\/div>\n

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This is accomplished through an approachable, modern sans serif typeface and ligatures that express the Museum\u2019s multidimensionality\u2014especially within the new logo. Two dots, inspired by those that frame the names of ancient philosophers, playwrights, and poets across the building\u2019s facade, now bookend the logo and text throughout the Museum. This reference to writers and thinkers links to our beginnings as a library and to the intersectional nature of the arts.<\/p>\n<\/div>\n<\/div>\n

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In every application, the dots appear at least twice, an echo of the two O\u2019s in Brooklyn. They can be activated in motion graphics, used as bullets in text or as functional features in signs, and occasionally replaced with symbols or illustrations to add meaning or a sense of play. In addition, we now intertwine the double O\u2019s in Brooklyn and merge the M\u2019s and U\u2019s in Museum.<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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The new palette includes a range of grays, paying homage to our limestone building, as well as brighter, more saturated hues, lending a distinctly Brooklyn vibe. The two dots, overlapping letters, and kaleidoscopic colors all convey the Brooklyn Museum\u2019s identity as a place where a multiplicity of ideas, identities, and points of origin converge. These design elements nod to the encyclopedic collection as well as the interconnected roles the Museum plays for its multifaceted audiences: art museum, educational center, forum for ideas, weekend hotspot, and many more.<\/p>\n<\/div>\n<\/div>\n

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The visual identity was designed by Other Means, a Brooklyn-based graphic design studio, with the integral collaboration and support of in-house graphic designers. After more than a year of audience research and essential discussions with staff and key stakeholders, the new brand captures the diverse perspectives that make the Brooklyn Museum an icon.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Content Distributed by NYC Newswire The brand refresh honors the Museum\u2019s 200-year history while embracing its future with a bold new look. The Brooklyn Museum is pleased to unveil a refreshed brand on the occasion of its 200th anniversary. The new logo and visual identity reflect and celebrate the past while bringing us boldly into […]<\/p>\n","protected":false},"author":5755,"featured_media":971,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-news"],"yoast_head":"\nTHE BROOKLYN MUSEUM UNVEILS NEW BRAND IDENTITY - Clinton Hill News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nycnewsnetwork.com\/clintonhill\/the-brooklyn-museum-unveils-new-brand-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THE BROOKLYN MUSEUM UNVEILS NEW BRAND IDENTITY\" \/>\n<meta property=\"og:description\" content=\"Content Distributed by NYC Newswire The brand refresh honors the Museum\u2019s 200-year history while embracing its future with a bold new look. 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