{"id":22570,"date":"2024-09-30T09:11:26","date_gmt":"2024-09-30T13:11:26","guid":{"rendered":"https:\/\/multi.nycnewsnetwork.com\/brooklynbuzz\/?p=22570"},"modified":"2025-02-13T09:40:24","modified_gmt":"2025-02-13T14:40:24","slug":"long-island-entrepreneur-sid-kapur-expands-franchise-empire-to-brooklyn-with-wetzels-pretzels-at-kings-plaza","status":"publish","type":"post","link":"https:\/\/nycnewsnetwork.com\/brooklynbuzz\/long-island-entrepreneur-sid-kapur-expands-franchise-empire-to-brooklyn-with-wetzels-pretzels-at-kings-plaza\/","title":{"rendered":"Long Island Entrepreneur Sid Kapur Expands Franchise Empire to Brooklyn with Wetzel\u2019s Pretzels at Kings Plaza"},"content":{"rendered":"

By: Christopher Edwards<\/a><\/p>\n

Long Island businessman Sid Kapur is bringing his small empire of franchises to Brooklyn. Kapur, who began franchising in 2020, recently opened his 15th location, a Wetzel\u2019s Pretzels<\/a>\u00a0at Macy\u2019s in\u00a0Kings Plaza Shopping Center.<\/a><\/p>\n

Inspired by his brother-in-law\u2019s retail business, Kapur, who graduated from Pace University with a Masters of Business Administration degree in 2014, entered the franchising world at a time when most were at home due to the pandemic. His first two locations were a pair of Wetzel\u2019s Pretzels at the American Dream mall in New Jersey, which opened in October of 2020. He decided to go into the food businesses because he felt it was more stable than clothing.<\/p>\n

\u201cI’m a mall guy, I don’t I don’t know much about streets,\u201d said Kapur, who also owns several Popeyes, Qdoba and Haagen-Dazs locations.<\/p>\n

All but one of Kapur\u2019s businesses are located in malls, and all of them are franchises.<\/p>\n

\u201cWith franchises, they\u2019re easier to work with. They do their own marketing, and they give you a platform people recognize the brand,\u201d he said.<\/p>\n

The majority of Kapur\u2019s locations are Wetzel\u2019s Pretzels, a California-based pretzel company founded in 1994. Wetzel\u2019s biggest competition is Auntie Anne\u2019s, a pretzel franchise that dominates the East Coast and already has a location in Kings Plaza.<\/p>\n

But Kapur is not deterred. His mission is to grow Wetzel\u2019s popularity here.<\/p>\n

\u201cI wanted to get into something that I can scale into more locations,\u201d said Kapur. \u201cI like their product better. I flew to California. I\u00a0like the team that they have. I connected well with them and they wanted a franchisee that will take their brand to the next level on the East Coast.\u201d<\/p>\n

But like many business owners, the rising costs of goods in recent years is impacting his profits.<\/p>\n

\u201cEverything is very, very expensive now, compared to five years ago when I got into the business,\u201d said Kapur. \u201cYou can only price it [items] at a certain level, because customers will not pay over a certain level. So your profitability has reduced because everything has gotten so expensive.\u201d<\/p>\n

\n
\n
For now, Kapur is uncertain about expanding his portfolio outside of franchises, preferring their reliability.<\/div>\n<\/div>\n<\/div>\n

\u201cIn the future, you never know. But my goal is to keep on growing in the group of brands that I have,\u201d said Kapur, who has recently expanded beyond locations in New York and New Jersey and opened a Wetzel\u2019s in Destin, Fla.\u00a0and and a Haagen-Dazs in Miramar Beach, Fla.<\/p>\n

Ultimately, Kapur\u2019s goal is to expand all throughout the East Coast and go from 15 to 50 locations within the next three years. His advice to aspiring franchisees is to have patience.<\/p>\n

\u201cAs long as you’re willing to put work into the business, and you’re focused, you can definitely get into franchising and growing it,\u201d said Kapur. \u201cThere\u2019s no overnight results.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

By: Christopher Edwards Long Island businessman Sid Kapur is bringing his small empire of franchises to Brooklyn. Kapur, who began franchising in 2020, recently opened his 15th location, a Wetzel\u2019s Pretzels\u00a0at Macy\u2019s in\u00a0Kings Plaza Shopping Center. Inspired by his brother-in-law\u2019s retail business, Kapur, who graduated from Pace University with a Masters of Business Administration degree […]<\/p>\n","protected":false},"author":5904,"featured_media":22571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[55,523,31,2864],"tags":[],"class_list":["post-22570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-restaurants-features","category-brooklyn-businesses","category-whats-buzzin","category-general-news"],"yoast_head":"\nLong Island Entrepreneur Sid Kapur Expands Franchise Empire to Brooklyn with Wetzel\u2019s Pretzels at Kings Plaza - Brooklyn News and Events<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nycnewsnetwork.com\/brooklynbuzz\/long-island-entrepreneur-sid-kapur-expands-franchise-empire-to-brooklyn-with-wetzels-pretzels-at-kings-plaza\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Long Island Entrepreneur Sid Kapur Expands Franchise Empire to Brooklyn with Wetzel\u2019s Pretzels at Kings Plaza\" \/>\n<meta property=\"og:description\" content=\"By: Christopher Edwards Long Island businessman Sid Kapur is bringing his small empire of franchises to Brooklyn. 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