{"id":20339,"date":"2021-08-29T17:47:53","date_gmt":"2021-08-29T21:47:53","guid":{"rendered":"https:\/\/multi.nycnewsnetwork.com\/brooklynbuzz\/best-practices-and-tips-for-pitching-playlists-for-indie-artists\/"},"modified":"2025-02-13T09:40:48","modified_gmt":"2025-02-13T14:40:48","slug":"best-practices-and-tips-for-pitching-playlists-for-indie-artists","status":"publish","type":"post","link":"https:\/\/nycnewsnetwork.com\/brooklynbuzz\/best-practices-and-tips-for-pitching-playlists-for-indie-artists\/","title":{"rendered":"Best Practices and Tips for Pitching Playlists for Indie Artists"},"content":{"rendered":"<p><strong>Music Content Sponsored by <a href=\"https:\/\/todayshiphop.com\/\">Todays Hip Hop<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/todayshiphop.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-14686\" src=\"https:\/\/nycnewswire.com\/wp-content\/uploads\/sites\/12\/2021\/08\/Todays-Hip-Hop-Logo-Horozontal.jpg\" alt=\"\" width=\"266\" height=\"76\" \/><\/a><\/p>\n<h2><em>Breaking Down Best Practices<\/em><em>\u00a0<\/em><\/h2>\n<p>Spotify and Apple Music playlists have become the priority of independent musicians of all genres.\u00a0 Landing the right placement can work wonders in delivering music directly to the ears of listeners hungry for your style of music, and rack up streams, equating to royalty money.\u00a0 As the demand for playlist placement has increased, curators and marketing companies have responded, presenting pay-for-placement, and pay-for-pitch models, which put artists in the position to land their tracks.\u00a0 \u00a0Unfortunately, many of these playlists and promotion packages rely on bot listeners which drive inauthentic traffic to songs, and ultimately can lead to restrictions or banishment from Spotify.<\/p>\n<p>Ultimately, the best technique for indie artists looking to make a splash on some great playlists is to grind.\u00a0 It takes heavy research, a salesman\u2019s mentality, and most importantly, a great product.\u00a0 Expect to be rejected, expect to not hear back, and expect to get pitched a pay-for-streams model.\u00a0 It can be frustrating, but diligence does pay off.\u00a0 Don\u2019t only seek placement on the biggest playlists \u2013 any playlist selection can improve your track\u2019s standing with Spotify\u2019s algorithm, resulting in discovery of your music across the globe. Using the following guide when submitting your music will greatly enhance your chances of getting your best music placed on playlists that are a great fit.<\/p>\n<ul>\n<li>\n<h3><strong>Research relevant playlists: <\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>This step begins with an honest understanding of your sound, and your (potential) audience.\u00a0 Brainstorm a list of adjectives you feel describe your sound.\u00a0 Think about artists who are influences, or appeal to your target audience.\u00a0 List the mood that you think your individual track would appeal to.\u00a0 This step is vital, as it provides you with \u201ckeywords\u201d to search on Spotify as you find suitable playlists.\u00a0 Additionally, there are resources and websites dedicated to finding appropriate playlists.\u00a0 The key here is to be candid with yourself, and analyze your music as a listener, not as a fan.<\/p>\n<p>After you have ideas, it is time to begin collecting data and contact information.\u00a0 It is best to be organized (I personally made google sheets).\u00a0 Search for playlists by the keywords you have accumulated on Spotify; many playlists will list contact details or social media directly in their playlist description.\u00a0 Create columns that allow you to gather as much information as possible, as it may be useful once you are ready to pitch.\u00a0 Feel free to use this template:<\/p>\n<h3><em>Sample:<\/em><\/h3>\n<table width=\"688\">\n<tbody>\n<tr>\n<td width=\"138\"><strong>Playlist Name<\/strong><\/td>\n<td width=\"138\"><strong>Description<\/strong><\/td>\n<td width=\"138\"><strong>Featured Artists<\/strong><\/td>\n<td width=\"138\"><strong>Contact Info<\/strong><\/td>\n<td width=\"138\"><strong>Social @<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"138\">TodaysHipHop<\/td>\n<td width=\"138\">Chill, Lyrical<\/td>\n<td width=\"138\">J. Cole, Joey Bada$$, Kota, Bas, etc.<\/td>\n<td width=\"138\"><a href=\"https:\/\/todayshiphop.com\/post-news-events\/\"><strong>https:\/\/todayshiphop.com\/post-news-events\/<\/strong><\/a><\/td>\n<td width=\"138\"><strong>@todayshiphopofficial<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Organizing potential playlists in this manner allows for you to remember where the playlist is, what it\u2019s about and which of your songs might be the best fit.<\/p>\n<ul>\n<li>\n<h3><strong>Follow targeted curators on social media: <\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Build a connection.\u00a0 Do not get right into pitching \u2013 instead take time to study the curators and curator\u2019s likes, what they are feeling at the moment, any additions you see to the playlist, and adding a few targeted likes or comments to their posts.\u00a0 Come across as authentic, leave a positive imprint, and you will see how easy it becomes to get someone\u2019s attention, especially if your music is dope.<\/p>\n<ul>\n<li>\n<h3><strong>Follow submission rules and guidelines:<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Most blogs and curators list their preferences for receiving submissions.\u00a0 Some prefer web submissions.\u00a0 Others use email.\u00a0 Some require a press release and photo.\u00a0 Some just want a link to your track.\u00a0 Some are only seeking songs that are already on streaming services.\u00a0 Others are looking for unreleased music only.\u00a0 Take the time to understand what a curator is looking for, and it will save you from wasting your time, and theirs.\u00a0 It never hurts to indicate that you followed their directions within the body of your pitch email.<\/p>\n<h3>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <em>Quick tips: <\/em><\/h3>\n<ul>\n<li>Avoid attaching files, zip files, or multiple tracks at once. Attachments increase your likelihood to end up in a spam folder before a curator even has a chance to listen.\u00a0 Additionally, many curators are receiving hundreds-thousands of submissions per week.\u00a0 Make it easy on them and provide a link.\u00a0 If your song is unreleased, a private Soundcloud link is a terrific option.<\/li>\n<li>DO NOT SEND MASS EMAILS. Nothing is more obvious, and more frustrating than an email opening such as \u201cWhats up\u201d, \u201cDear Sir or Ma\u2019am\u201d, or \u201cTo whom it may concern\u201d.\u00a0 If you can\u2019t find a name, reference the playlist, blog, or Instagram name.<\/li>\n<li>Prove you are a listener and a fan! Clearly and concisely state your purpose, why you think you\u2019d be a good fit, and what artists or sounds would make you a relevant playlist selection.<\/li>\n<li>Make sure your music is professionally mixed and mastered. There are more than enough affordable options at this point where there is no excuse to submit anything but a polished sounding track.<\/li>\n<li>\n<h3><strong>Track your progress and establish a relationship: <\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Over time, Spotify for Artists will show you when your track is reaping plays from a particular playlist.\u00a0 There are also a handful of great apps that will tell you immediately when your song has been added to a playlist.\u00a0 If you haven\u2019t already, this is a great opportunity to celebrate with the curator \u2013 follow the on social media, shoutout their playlist, and use it as an opportunity to establish a partnership with that curator.\u00a0 Chances are, if they liked one of your songs, another might be appealing as well.\u00a0 Notice which of your songs are frequently accepted, and which are not getting much love.\u00a0 This is a strong indicator on where you should go next.<\/p>\n<p>With over 3,000 dedicated hip hop fans, <a href=\"https:\/\/open.spotify.com\/playlist\/5tuCM6OQlyycMuisHRi5sQ\"><strong>TodaysHipHop Playlist<\/strong><\/a> showcases tracks from some of today\u2019s top hip hop artists in the Chill Lyricist category and is <strong><a href=\"https:\/\/todayshiphop.com\/post-news-events\/\">Accepting Submissions<\/a> <\/strong>from labels, managers, and artists. \u00a0When submitting to us, and other curators, please use our tips above to increase your chances of placement.<\/p>\n<p><strong>RELATED CONTENT<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/todayshiphop.com\/heres-our-top-moments-and-thoughts-about-the-donda-livestream\/\"><strong>Here\u2019s our Top Moments and Thoughts about The Donda Livestream<\/strong><\/a><\/li>\n<li><strong><a href=\"https:\/\/todayshiphop.com\/album-review-our-first-impression-of-isaiah-rashads-the-house-is-burning\/\">Album Review: Our First Impression of Isaiah Rashad\u2019s \u2018The House is Burning\u2019<\/a><\/strong><\/li>\n<li><a href=\"https:\/\/todayshiphop.com\/check-out-some-of-the-top-tde-moments-during-the-kendrick-lamar-era\/\"><strong>Check out some of the top TDE moments during the Kendrick Lamar Era<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/todayshiphop.com\/official-todays-hip-hop-playlist-launches-on-spotify-with-songs-from-j-cole-joey-bada-kota-the-friend-bas-and-more\/\"><strong>Official Todays Hip Hop Playlist Launches on Spotify with Songs from J Cole, Joey Bada$$, Kota the Friend, Bas and More<\/strong><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Music Content Sponsored by Todays Hip Hop Breaking Down Best Practices\u00a0 Spotify and Apple Music playlists have become the priority of independent musicians of all genres.\u00a0 Landing the right placement can work wonders in delivering music directly to the ears of listeners hungry for your style of music, and rack up streams, equating to royalty [&hellip;]<\/p>\n","protected":false},"author":5893,"featured_media":20340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-20339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arts-and-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v26.6) - 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