{"id":14725,"date":"2016-11-16T10:18:13","date_gmt":"2016-11-16T15:18:13","guid":{"rendered":"https:\/\/multi.nycnewsnetwork.com\/brooklynbuzz\/?p=14725"},"modified":"2016-11-16T10:18:13","modified_gmt":"2016-11-16T15:18:13","slug":"bmw-expands-its-car-share-service-to-brooklyn","status":"publish","type":"post","link":"https:\/\/nycnewsnetwork.com\/brooklynbuzz\/bmw-expands-its-car-share-service-to-brooklyn\/","title":{"rendered":"BMW Expands Its Car Share Service To Brooklyn"},"content":{"rendered":"
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At the LA Auto Show today, BMW announced that its car-sharing service, ReachNow is expanding to Brooklyn<\/a> starting today. The city joins Seattle and Portland as municipalities that have access to BMWs and Minis for one-way rentals within a set geographic range.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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The company also announced that in December it plans to launch a ride-hailing service similar to Uber and Lyft in the Seattle area called ReachNow Ride. The new service will use the same app the company already uses for car-sharing. Users will have the option of choosing a ride from someone or reserving and driving one of seven types of vehicles currently available for rent in the city.<\/p>\n

What sets ReachNow apart from soon-to-be-rivals Lyft and Uber is that drivers will use the company’s vehicles instead of their own cars. But as with more established ride-hailing services, the folks behind the wheel will be considered contractors, not employees. There’s no word on when this service will expand to Portland or Brooklyn, where ReachNow car-sharing is already available.<\/p>\n

Indeed, Brooklyn is especially important to BMW. “Part of the reason we choose Brooklyn was we wanted to make it clear we weren’t just a West Coast solution,” ReachNow CEO Steve Banfield told Engadget. “We weren’t just a regional product. Our mission has been from the beginning to cover the continent.”<\/p>\n

And while there are no announcements about additional markets, the company has been aggressively courting other urban areas including San Francisco where it had a similar car-sharing service called DriveNow. Unfortunately, city regulations about parking shut it down. But ReachNow is hoping to return soon. “We would love to take a look and come back to San Francisco.”<\/p>\n

But in the meantime it continues to expand and add more services. In fact, today it also announced a pilot program (ReachNow Share) that allowed Seattle owners of 2016 and 2017 Minis to rent their cars to ReachNow customers.<\/p>\n

Engadget<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

At the LA Auto Show today, BMW announced that its car-sharing service, ReachNow is expanding to Brooklyn starting today. The city joins Seattle and Portland as municipalities that have access to BMWs and Minis for one-way rentals within a set geographic range. 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